[Rld] When Color Names Were Plum Crazy – A Look Back At High Impact Colors

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There’s a theory out there that the variety of car colors offered at any given time is a direct reflection on how well the economy is doing at that time. If the economy is slow, the available color palette for that model year would be mainly black, gray, silver and white. While pocketbooks are stretched, customers want to retain retail value, opting for “safer” colors. The opposite also holds true when the economy is booming, colors get more outlandish and vibrant. Well, if the theory is correct, 1969 must have been one heck of a year. That year Chrysler… Read More

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