Welcome to Modern Mopar Forum

Register now to gain access to all of our features. Once registered and logged in, you will be able to contribute to this site by submitting your own content or replying to existing content. You'll be able to customize your profile, receive reputation points as a reward for submitting content, while also communicating with other members via your own private inbox, plus much more! This message will be removed once you have signed in.

Goehner

Ron Burgundy Commercials

I have to admit that I am a huge fan of slapstick comedies like Mel Brooks stuff, Parker/Stone, anything by the Farelly Brothers, Zucker/Abrahams/Zucker, etc.

That said, I really don't care for anything that has come from any of the SNL vets after the early 90's (Myers, Carvey, Nealon, Hartman, Stiller, Rock). Yes that includes Will Ferrell, Adam Sandler, and Chris Kattan, and them all. Talladega Nights is tolerable only because there's cars in it. Hell I can't hardly stand "The Campaign" and it was filmed in my neighborhood. I only bought it for "look, that's my house" aspect!

Share this post


Link to post
Share on other sites

i sure like the wheels on the durango in the commercial vs. the ones on my R/T.

love my durango and laughed my ass off at the first anchorman....... hope the second is better than these commercials.....

Share this post


Link to post
Share on other sites

"One horse...with one horsepower...makes you feel pretty dumb doesn't it?!" lol

Lookng forward to the Anchorman 2! And I like the new Durango...already have a Challenger and a Ram...need to get another family member with a Hemi! ha

Share this post


Link to post
Share on other sites

http://www.forbes.com/sites/dalebuss/2013/11/01/durango-sales-surge-in-october-dodge-can-blame-ron-burgundy/

In one of the most notable instant translations of an auto-advertising campaign into marketplace success, Ron Burgundy played a starring role in the 59-percent increase in October sales of the new Dodge Durango SUV over year-earlier levels, reported by Chrysler on Friday.

True, Chrysler invested in making the new version of the three-row SUV notably better than the old, with increased fuel efficiency and improved connectivity, among other enhancements.

But as the Ron Burgundy character played by Will Ferrell in the first Anchorman put it, “I’m a man who discovered the wheel and built the Eiffel Tower out of metal and brawn.”

So it was no big deal for him to move a few Durangos with the new TV-ad campaign and planned slate of 70 online videos featuring Ferrell, riffing in the Burgundy character on the attributes of the new vehicle.

To be fair, Chrysler sales overall increased by 11 percent in October over a year earlier, for the company’s remarkable 43rd consecutive month of year-over-year sales gains. The industry seemed flush again too. And in that context, Chrysler’s best-comparing vehicle for the month actually wasn’t Durango but the even more prosaic Jeep Compass, whose sales flashed 68 percent higher than in October 2012.

But on the back of Burgundy — who, of course, will remain the star of the upcoming Anchorman 2 movie by Paramount Pictures that premieres in December — Durango seems destined to become a mainstay of the Dodge lineup again, challenging Journey as the brand’s best-selling SUV.

And, as Burgundy reminded everyone in his first cinematic tour de force, “I don’t know how to put this but I’m kind of a big deal.”

Share this post


Link to post
Share on other sites