Hellcat Allocation Discourages Dealer Markups

[RoostKing 24]

Dodge has admitted they cannot control how much a dealer charges for a car, nor should they, but they have devised a plan to "punish" those dealers who have HC's sit on the lot, and that is by the allocation process. Dealer A sells hellcats at MSRP and moves 10 units, Dealer B marks them up and only moves 3 units. Dealer A will be allotted more cars, as Tim K, has said they dont want these cars sitting in the showroom with a rope around them. These are Halo cars and they generate buzz and the way to do that, is to have them on the streets and have people talking! ..

Good move Dodge!

[Renfrick1 83]

Do I see ep in the future

[muzza61 60]

Agreed, good call Dodge.

[Blue Blur 45]

Makes sense, you dont sell the ones you have, you cant order more.

[no1special 36]

nice...........very nice. good call dodge

[BayouTigress 73]

I guess this means Lee and Bob got all their orders filled.

[wl7111 0]

What will the pricing be for the Hellcat.....The numbers I have seen are all over the place!

[toofart 148]

$59,900

[BayouTigress 73]

What will the pricing be for the Hellcat.....The numbers I have seen are all over the place!

Lee and Bob, are both selling them for MSRP.

[Goehner 240]

What will the pricing be for the Hellcat.....The numbers I have seen are all over the place!

Laukempermotor.com, ask for Lee or Lucas.

[YLWJKT 16]

AutoNation in Spring Texas has announced a $20k mark up over MSRP......

[sharkcohen 60]

AutoNation in Spring Texas has announced a $20k mark up over MSRP......

I guess they are getting 1.

[YLWJKT 16]

They're getting 3 this go around. Hope they choke on them.

[Goehner 240]

Agreed ^^^

[CaptRon 19]

AutoNation in Spring Texas has announced a $20k mark up over MSRP......

They're getting 3 this go around. Hope they choke on them.

Agreed ^^^

Someone should allow Lee and Bob to shrink wrap a van that say's Hellcats at MSRP see Bob or Lee!!!

Put their numbers and park it next to Auto Nation!!!

[RoostKing 24]

^^^^ Its a public road, they most certainly could.

[Tout 60]

I guess this means Lee and Bob got all their orders filled.

I doubt it Lisa, I would think it's going to take a year to fill based on the numbers I'm seeing from BIG Dodge/SRT dealers in the last few days, 3 hellcats seems to be the the average for BIG dealers.